Click REGISTER after clicking the above link to book your tickets today! 
In the "business" field, you can put "NA" instead of your place of employment.

Please note that this event is Rain or Shine! 

Grab your tickets online by midnight on Thursday, November 21st, and save! Don’t wait—prices increase on event day!

Each date will have a variety of tastings of wine, beer, cider, spirits, nonalcoholic & food! Each General Admission Ticket gets you access and a map to ALL locations, ALL tastings, a wine glass and a tote bag to put all the purchases you make in! Designated Driver Tickets come with access and map to all locations, all nonalcoholic and food tastings and a tote bag! Plus you will get a chance to play Shop, Sip & Stroll Bingo with great prizes from local businesses! Bingo cards are included with all tickets and prizes are on a first come first serve basis.  

Holiday 2024 Downtown
November 22nd Locations

ART CENTER MORRO BAY
Art Center Morro Bay is one of the largest contemporary galleries located on the Central Coast of California. It is owned and operated by the Morro Bay Art Association, a non-profit organization and is run entirely by volunteers. They feature a variety of different artists with a wide range of techniques. You can shop local and support local at one place! 835 Main Street, Morro Bay, CA

BHGRE HAVEN PROPERTIES
BHGRE Haven Properties brings together skilled real estate agents with deep knowledge of San Luis Obispo and Santa Barbara counties. With over 130 agents and staff across five office locations, the company focuses on agent development and support to ensure exceptional service for clients. Affiliated with Better Homes and Gardens Real Estate, Haven Properties offers cutting-edge marketing and luxury real estate services, guiding clients through every step of the home-selling process. 805 Main Street, Morro Bay, CA

BUTTERCUP BAKERY & CAFE
Buttercup’s mission is to deliver an outstanding product, whether it's a freshly made pastry, a warm loaf of bread, a breakfast or lunch sandwich, or a hand-crafted drink. They strive to elevate traditional recipes, crafting “healthier” options by reducing sugar, incorporating whole wheat flour into all breads and some pastries, and using fresh fruit and locally sourced ingredients whenever possible. Buttercup values its community and customers, serving them with gratitude and a commitment to quality.

DAVID J ROGERS FINE ART GALLERY
A visit to David J Rogers Fine Art Gallery is a must if you are in the area! David's watercolors are spectacular and there are a huge variety of options to choose from. You are sure to find something to adorn your wall! Wander the gallery feasting your eyes with beautiful art and don't miss the mural on the side of the building that is perfect for a photo op! 407 Morro Bay Blvd, Morro Bay, CA

DIVERS
Love vintage? Be sure to stop by Divers to check out their curated collection of vintage clothing, accessories, jewelry and small goods as well as a fantastic selection of handmade items. You are sure to find the perfect something in this great store! 410 Morro Bay Blvd, Morro Bay, CA

GAIA'S GARDEN & APOTHECARY
Gaia's Garden & Apothecary has a selection of plant magic and herbal remedies alongside its selection of handpicked house plants, crystals, and wellness tools. They offer a delicious selection of hand crafted herbal infused beverages and smoothies. Dedicated to the healing power of nature, Gaia's Garden provides a sacred space where visitors can find restoration and support for mind, body, and spirit. 875 Main Street Suite C, Morro Bay, CA

MORRO BAY BUTCHER & DELI
Morro Bay Butcher & Deli has an amazing selection of quality meats, sandwiches, cheeses, and homemade prepared foods that are sure to satisfy. Plus, they offer a friendly and helpful staff ready to assist. Don't want to wait until the event to try? Treat yourself to a delicious meal from Morro Bay Butcher & Deli today! 911 Main Street, Morro Bay, CA

MORRO MADE
Morro Made has brought together a collection of handmade items from talented artisans. From jewelry and art to soaps and home décor, there's something for everyone. Explore everything they have to offer, you are sure to find a gift for yourself or someone else with a visit to this amazing Downtown business! 490 Morro Bay Blvd, Morro Bay, CA

RED TAIL BIKES
Red Tail Bikes is a good old-fashioned neighborhood bike shop offering adult and childrens bicycle sales and service. They pride themselves on providing exceptional service and a welcoming, comfortable atmosphere. They also have a selection of bicycle accessories, clothing and branded merchandise. 890 Main Street, Morro Bay, CA

SAVORY SMOKE
Savory Smoke is a new American Fusion style BBQ offering a variety of smoked meat sandwiches, ribs, burgers, nachos. chicken wings and more! They even make their own potato chips! Savory Smoke is located in the heart of our Downtown area inside the Circle Inn Building on Main Street. 897 Main Street, Morro Bay, CA

THE UGLY MUG CERAMICS
Located in the heart of downtown, The Ugly Mug Ceramics unique shop offers a wide range of handmade ceramics and other hand-crafted items that are far from ugly! From mugs and bowls to planters and jewelry, you're sure to find something special for yourself or a loved one. 875 Main Street, Morro Bay, CA

YSLASH CAROCHA'S GALLERY & ART STUDIOS
Artistic freedom awaits you at YSLASH Carocha's Gallery & Art Studios! During the day is is a traditional gallery showcasing Carocha's art and transforms in the evening with Art Themed Classes (No experience required). You can also find classes at Legends Bar every other Thursday and the last Wednesday of every month! 780 Monterey Ave. Suite 103, Morro Bay, CA

2024 Downtown Shop, Sip & Stroll Tastings 

12 VIRTUES WINE
12 Virtues Wine was born from a love of wine and the social joy of wine tasting. What started as a hobby turned into a passion, with the first wine, ‘Ambition,’ blended and bottled during the pandemic. The winery’s name is inspired by Aristocle’s 12 virtues, a philosophy that resonated with the owners during years of teaching ancient history. Just as the virtues provide balance in life, 12 Virtues Wine aims to create balanced, approachable wines that reflect this timeless wisdom. They carry small lots of extraordinary wines online only.

ABSOLUTION CELLARS
With over 20 different varieties and wines made each year, you’ll find something to please every palate. Each wine that we make is the best version of itself – a unique portrait of place and time, an honest expression of where and when the grapes were grown. Made for you to savor, enjoy, and share with your family and friends, as well as strangers, who may become one or both. You will get a chance to try their wine and see the newly expanded tasting room! 845 Embarcadero #H, Morro Bay, CA

 

DUBOST WINERY
The wines produced by this Dubost Winery are a true reflection of their way of life and mission. For five generations, they have been dedicated to being good stewards of the land, cultivating their family vineyards with pride and care. Located on 320 acres of hillsides in Adelaida, the vineyard benefits from ideal climate and soils for growing premium grapes. Their straw bale winery is a sustainable production facility, embodying their commitment to future generations. Each bottle is crafted with the same pride they have in their family and legacy, ensuring the preservation of their ranch for years to come. 9988 Chimney Rock Rd 

GAIA'S GARDEN & APOTHECARY
Gaias Garden & Apothecary is owned by a mother-daughter team with a passion to bring true health and harmony to the local community. You may already know about their range of handpicked house plants, crystals, and wellness tools, but did you know they also have DELICIOUS hand-crafted herbal elixirs and smoothies? You will get a chance to sample an elixer at our event and you can stop by their brick & mortar in Downtown Morro Bay to see their entire array of offerings! 875 Main Street Suite C, Morro Bay, CA

KELSEY SEE CANYON VINEYARDS
Kelsey See Canyon Vineyards crafts award-winning wines using fruit from the See Canyon, Creston, and Paso Robles regions. Known for their fruit-forward reds, whites, and apple blends, each wine offers a rich mouthfeel and a finish that keeps you coming back for more. Founded as a retirement project by Dick Kelsey, the winery is now run by three generations of the Kelsey family. Their "hands-off" winemaking approach allows the land and climate to shine through, resulting in refined wines that stay true to the character of each varietal, creating an exceptional tasting experience. 1947 See Canyon Road

LEGENDS BAR
Legends Bar will be serving up one of their crafted cocktails as a tasting during the event. Legends Bar on Main Street in Morro Bay is a fun Cheers-like bar with over 370 different liquors, also with a variety of 13 draft beers and more. Play shuffleboard, pool or find some great tunes on the jukebox. 899 Main St

LOST ISLE ADVENTURES
Lost Isle Adventures will be serving up samples of one of their delicious tiki cocktails that they sell during the Tiki Cruise at the event. You can find them on the Embarcadero where you can have an adventure of your own on a Tiki Cruise or Whale Watching trip! 845 Embarcadero Suite D, Morro Bay, CA

MORRO BAY BUTCHER & DELI
If you have ever been to the event before, you know that Morro Bay Butcher & Deli goes ALL OUT with a spread of food like no other! If this is your first time, you are in for a treat! You will get a chance to sample a variety of delicious cooked creations created by the talend owners and staff of Morro Bay Butcher & Deli as well as a sampling of the meats and cheeses they have for sale. 911 Main Street, Morro Bay, CA

RAD JUICE
Rad Juice contains nearly 2 lbs. of organic produce to super-charge your cells in each bottle! They use all organic ingredients for their fresh, raw cold pressed juices and always package in glass bottles that are reusable. Their juice only contains fruits and vegetables with no added sugar or flavorings. 3563 Sueldo St. San Luis Obispo, CA

RHÔNEDONNÉE WINES
A play on words using Rhône & Randonnée. Rhône representing the style and direction of the wines that Rhônedonnée Wines is passionate about and what they strive to make. Randonnée being the French word for long journey typically a hike or on a bicycle. "Rhônedonnée" combines both their admiration for Rhône style wines and a love for adventure. You will get a chance to try teir wine at our event! 3055 Duncan Rd Suite E, San Luis Obispo, CA

SAVORY SMOKE
Get a chance to try out Morro Bay's brand new BBQ place! Savory Smoke is a new American Fusion style BBQ offering a variety of smoked meat sandwiches, ribs, burgers, nachos. chicken wings and more! They even make their own potato chips! 897 Main Street, Morro Bay, CA

SLO CIDER
SLO Cider is an award winning hard apple cider crafted in San Luis Obispo, California. They create bold, dry ciders that are easy for everyone to enjoy. Their doors opened March 2020, and through it all we have crafted amazing flavors and keep growing. SLO Cider's approach to making cider is simple. They create ciders that are clean and crisp, and try new flavors while maintaining their flagship flavors. 3419 Roberto Ct Ste C, San Luis Obispo, CA

 

THE UGLY MUG CERAMICS
The Ugly Mug Ceramics will be brewing up their signature hot apple cider, a perfect warm treat for the chilly evening, and serving up a delightful assortment of sweet and savory appetizers. Whether you're craving something rich and indulgent or light and refreshing, there's sure to be a bite that satisfies every palate. As you sip and snack, take in the handcrafted ceramic artistry that fills the space. This cozy stop is not just about great flavors—it's a feast for the senses, where you can enjoy delicious treats while browsing unique, locally made ceramic pieces. You definitely won't want to miss this inviting and festive stop! 875 Main Street, Morro Bay, CA

 

THIBIDO WINERY
Did you know that Thibido Winery is commited reduc­ing their envi­ron­men­tal impact? They use light weight glass and min­i­mal­ist pack­ag­ing in order to reduce thier car­bon foot­print. Their labels and printed marketing materials are all made from 100% Post-Con­sumer Waste Paper to low­er green­house gas­es and pre­serve pre­cious resources. Their wines are all metic­u­lous­ly made in small lots and are the per­fect com­ple­ment to any occa­sion.

Thanks to our Generous Sponsors!

          

 

      

 

Refund Policy

Refunds will be managed based on receipt of a written request for cancellation/refund.

7 DAYS PRIOR TO EVENT: registration fees will be refunded IN FULL
7 DAYS OR LESS PRIOR TO EVENT: registration fees will NOT BE REFUNDED

Tickets are non-transferrable to a different event date but are transferrable to another person.

All on-site registrants for any Chamber event must be paid in full upon admittance and cannot be invoiced.  On-site registration is not allowed for every event and is based upon capacity.

Holiday 2024 Embarcadero
November 8th Locations

ABSOLUTION CELLARS
Absolution Cellars specializes in limited production, hand-crafted single vineyard wines made from grapes sourced from select vineyards all throughout the central coast. Their bottles feature AMAZING artwork making you want to keep the bottle around long after you finish the wine inside! You will get to see their expanded tasting room where they have some of the orginal art hanging that you find on the bottles! 845 Embarcadero #H, Morro Bay, CA

BAY CRUISERS
Looking to be adventurous? Bay Cruisers has all the rentals you and your family are looking for. They have something for everyone including e-foil demos and electric boats, kayak, aqua cycles, pedal boat rentals plus so much more! Free lessons if needed and additional gear to keep you and your personal belongings safe and dry. 845 Embarcadero Suite 11 Dockside, Morro Bay, CA

CAROUSEL TAFFY
Carousel Taffy was established in 1990 by longtime business owner and lifetime Morro Bay resident, David Ross. It was a childhood dream of his to own a candy store. He always wanted to make life sweet for people. Now his legacy lives on as people from all over the world does at the store and find their favorite flavors, have fun, and returned for more every family vacation. 845 Embarcadero # A, Morro Bay, CA 

DAISY'S ORGANIC COFFEE & TEA
Embracing a vintage, beachy vibe, Daisy's Organic Coffee & Tea is the perfect start to stop and grab a delicious coffee, tea, smoothie or pastry checking out a selection of locally made items. They are a true collaborative spirit and love to uplift other small businesses, both local and from afar. 845 Embarcadero Suite I, Morro Bay, CA

DRESS YOUR SOUL
Be sure to stop by Dress Your Soul for some great shopping! They feature healing crystals for mind, body, & spirit, sound therapy supplies, and unique clothing for all sizes with batik, tie dye, embroidered patterns and more, novelty socks, hats, jewelry and fun finds for your home. 601 Embarcadero #1, Morro Bay, CA

HARBORWALK INN & MORRO BAY BOAT RENTALS
HarborWalk Inn is a brand new boutique hotel located in the heart of Morro Bay's Embarcadero in the HarborWalk Plaza. Each of the beautifully decorated rooms are dedicated to different sea life and the Plaza courtyard had spectacular sculptures of an octapus and sea otter for fun photo ops! There is also shopping located on the bottom level! 833 Embarcadero, Morro Bay, CA

MORRO BAY HOUSE OF JERKY
Premium USA beef jerky and sustainably sourced exotics, Morro Bay House of Jerky offers the best jerky in town! Also offering ice cold root beer, sasparilla and other nostalgic sodas to quench your thirst - made with real sugar in glass bottles! 1130 Front St, Morro Bay, CA

LAVENDAR BLU
Lavendar Blu is located in the Marina Sqare shopping center and have a beautifull curated collection of woman's clothing, shoes, accessories and gifts. You won't want to miss seeing all of the new items that will be available this holiday season! 699 Embarcadero #5, Morro Bay, CA

LOST ISLE ADVENTURES
Whether it's the excitement of the open ocean or the serenity of the harbor, Lost Isle Adventures has something for everyone! Try a whale watching adventure or get a chance to spot sea otters, sea lions, coastal birds and enjoy the rich history of Morro Bay during the Tiki Cruise. Be sure to take a look around their shop where you will find Polynesian wood carvings straight from Bali as well as a selection of limited edition tiki mugs from Monk Tiki and Tiki Farm. 845 Embarcadero Suite D, Morro Bay, CA

POPPY 
Poppy offers a unique mix of contemporary woman's apparel, shoes, accessories, and jewelry. In addition, Poppy sells an eclectic variety of artisan soaps, lotions, candles, ceramics, chimes, and stationary. This boutique aims to provide a warm, friendly, fun shopping experience with a great view. 911 Embarcadero, Morro Bay, CA

RANCHO OLIVOS
Rancho Olivos creates distinctively fresh handcrafted artisan extra virgins olive oils that enhance the flavors of fine foods. They take great pride in their company, customer service and in the products they sell. Rancho Olivos has beautiful gifts, local farm provisions and delicious olive oils the will be available to sample and/or purchase during the event. 699 Embarcadero UNIT 4, Morro Bay, CA

THE SAVORY PALETTE
The Savory Palette is a hidden gem with a casual atmosphere providing an excellent menu of cheese, charcuterie and small plates as well as specializing in boutique wines and have an afternoon tea available with reservation. They have a spectacular view of the bay from both inside and outside areas so you can sip some tea or wine while catching a sunset or watching the local wildlife. On The Bay, 601 Embarcadero, Morro Bay, CA

SEVEN SISTERS GALLERY
Seven Sisters Gallery brings you the experience of the central coast of California with a beautiful collection of jewelry, art and gifts influenced by the beauty of the central coast of California made locally in Morro Bay, California, as well as artisan pieces from around the world. You are sure to find something for yourself or the perfect gift for someone special at this fantastic local business. 601 Embarcadero # 8, Morro Bay, CA

SMOKE'N TIKI
You will get a chance to check out Smoke'n Tiki, a high end CBD store showcasing local purveyors. They specialize in natural medicines for both pets and humans. They have a selection of tinctures, salves, skincare, sleep aids, natural anti-inflammatories and more! 845 Embarcadero Suite F, Morro Bay, CA

Holiday 2024 Embarcadero
November 8th Tastings

12 VIRTUES WINE
12 Virtues Wine was born from a love of wine and the social joy of wine tasting. What started as a hobby turned into a passion, with the first wine, ‘Ambition,’ blended and bottled during the pandemic. The winery’s name is inspired by Aristocle’s 12 virtues, a philosophy that resonated with the owners during years of teaching ancient history. Just as the virtues provide balance in life, 12 Virtues Wine aims to create balanced, approachable wines that reflect this timeless wisdom. They carry small lots of extraordinary wines online only.

ABSOLUTION CELLARS
With over 20 different varieties and wines made each year, you’ll find something to please every palate. Each wine that we make is the best version of itself – a unique portrait of place and time, an honest expression of where and when the grapes were grown. Made for you to savor, enjoy, and share with your family and friends, as well as strangers, who may become one or both. You will get a chance to try their wine and see the newly expanded tasting room! 845 Embarcadero #H, Morro Bay, CA

 

CAROUSEL TAFFY
Carousel Taffy is sure to make your sweet tooth happy when you stop in for a tasting at the event! You will get a chance to sample some of their HUGE selection of taffy flavors. From Apple Pie to Xtreme Hot Taffy and everything in between, there is something for everyone to try, even sugar free! 845 Embarcadero # A, Morro Bay, CA

 

CAYUCOS CELLARS
Experience the charm of Cayucos Cellars, a small, family-owned winery that produces between 500 and 800 cases of premium wine annually at our event! Known for their dedication to craftsmanship, all wines are fermented with wild yeast and aged for 3 to 6 years in neutral oak barrels. Their tasting room is located in Cambria, CA and you can stop by for an unforgettable tasting experience that reflects the family’s commitment to quality and tradition. 2020 Main St, Cambria, CA 

CENTRAL COAST BREWING
Central Coast Brewing opened in 1998 and is located in beautiful downtown San Luis Obispo. Recognized as one of the premier brewing facilities on California's Central Coast, CCB is known for its variety of hand-crafted, one-of-a-kind ales and lagers. Whether at the bar enjoying a fresh beer or out on the patio, Central Coast Brewing is your neighborhood brewery. You can even plan your visit around a trivia night or buy some merch! 6 Higuera Street San Luis Obispo, CA

FOGHORN BREWHOUSE
Foghorn Brewhouse is a family-friendly restaurant where locals and visitors alike can enjoy hot coffee, cold beer, and delicious food all day long. Located in one of Morro Bay’s oldest buildings, they proudly serve locally brewed coffee from JOEBELLA Coffee Roasters in the morning, craft beers from local breweries and local wines in the evening. Their menu features a variety of sandwiches, salads, shareables, and breakfast options served all day. Foghorn is the perfect spot for families, with games for the kids while parents relax with a delicious coffee, cold beer or glass of wine. Whether you're a local or just passing through, Foghorn is where friends meet and memories are made! 2940 Main Street, Morro Bay, CA

 

GAIAS GARDEN & APOTHECARY
Gaias Garden & Apothecary is owned by a mother-daughter team with a passion to bring true health and harmony to the local community. You may already know about their range of handpicked house plants, crystals, and wellness tools, but did you know they also have DELICIOUS hand-crafted herbal elixirs and smoothies? You will get a chance to sample an elixer at our event and you can stop by their brick & mortar in Downtown Morro Bay to see their entire array of offerings! 875 Main St Ste. C, Morro Bay, CA

HEARST RANCH WINERY
Perched above a stunning bay along Highway 1, just across from the iconic Hearst Castle, Hearst Ranch Winery's San Simeon Tasting Room is a must-visit stop. Open daily from 11 a.m. to 4 p.m., this reservation-only destination offers an unforgettable wine-tasting experience with oceanfront seating, soaring ceilings, and panoramic views of the Pacific. Whether you prefer a cozy indoor tasting or a dog-friendly outdoor table, it’s the perfect place to enjoy award-winning wines and a delicious bite to eat. 7300 North River Road, Paso Robles, CA

KELSEY SEE CANYON VINEYARDS
Kelsey See Canyon Vineyards crafts award-winning wines using fruit from the See Canyon, Creston, and Paso Robles regions. Known for their fruit-forward reds, whites, and apple blends, each wine offers a rich mouthfeel and a finish that keeps you coming back for more. Founded as a retirement project by Dick Kelsey, the winery is now run by three generations of the Kelsey family. Their "hands-off" winemaking approach allows the land and climate to shine through, resulting in refined wines that stay true to the character of each varietal, creating an exceptional tasting experience. 1947 See Canyon Rd, San Luis Obispo, CA

LA KATRINA AUTHENTIC MEXICAN COCINA
La Katrina Authentic Mexican Cocina is a family-owned and operated gem where service and hospitality are second to none. Passionate about their craft, the family ensures that every guest feels at home in their vibrant, welcoming atmosphere. Open daily, La Katrina serves breakfast until 11 a.m. on weekdays and all day on weekends. Whether you're joining for breakfast, lunch, dinner, or happy hour, you'll experience the rich flavors and spirit of Mexico with innovative dishes, premium ingredients, and handcrafted cocktails. From street tacos and ceviches to regional specialties, every meal is made with the best, locally sourced ingredients whenever possible, making it more than just food—it's a celebration. La Katrina will be providing tastings of their refreshing Agua Frescas as well as their delicious chips & salsa! 500 Embarcadero, Morro Bay, CA

LEGENDS BAR
Legends Bar will be serving up one of their crafted cocktails as a tasting during the event. Legends Bar on Main Street in Morro Bay is a fun Cheers-like bar with over 370 different liquors, also with a variety of 13 draft beers and more. Play shuffleboard, pool or find some great tunes on the jukebox. 899 Main St

LOST ISLE ADVENTURES
Lost Isle Adventures will be serving up samples of one of their delicious tiki cocktails that they sell during the Tiki Cruise at the event. You can find them on the Embarcadero where you can have an adventure of your own on a Tiki Cruise or Whale Watching trip! 845 Embarcadero Suite D, Morro Bay, CA

MORRO GRILL
With a picturesque view of Morro Rock and the bay, Morro Grill welcomes you to bring the entire family in to dine, relax and enjoy the food and the view! Their menu offers affordable, burgers, salads, and more. Open daily. Morro Grill will be providing both a food and local wine tasting at the event!
1215 Embarcadero Suite E, Morro Bay, CA

RANCHO OLIVOS
Discover the fresh taste of Rancho Olivos Extra Virgin Olive Oils during the evetn! Their olives are all grown, harvested, milled & bottled in Santa Ynez, California. They will have a variety of different flavors of olive oil available to taste so you can pick your favorite to take home with you or get as a gift for your favorite cooking enthusiast. 699 Embarcadero UNIT 4, Morro Bay, CA

SAMMY J'S IRISH AMERICAN PUB
Sammy J's is an Irish American Pub created to share a love for Irish culture, excellent food, and great company. This new pub in Morro Bay serves up great sandwiches, salads ans some UK favorites like Bangers & Mash and Shepherd's Pie. They also have a selection of wine, draft and bottled beers and seltzers to choose from. Sammy J's will be serving up Crown and Wolf beer at the event! 400 Morro Bay Blvd, Morro Bay, CA

SMOKE'N TIKI
Have you been to the newest CBD store on the Embarcadero yet? You will get a chance to sample one of Smoke'n Tiki's CBD drinks at the event while you peruse their selection of pet products, gummies, tinctures, pain relief products and more! 845 Embarcadero Suite F, Morro Bay, CA 

THE HUMAN BEAN
Our locally owned and operated Human Bean is an amazingly community oriented company with great coffee, their own delicious clean energy drinks, yummy pastries and more. They will be serving up some coffee during the event! 
839 Morro Bay Blvd, Morro Bay, CA